Great Print Ads

Check out these great ads that use type and hand lettering for their impact.  I especially like the Hyundai ads for their surprise, simplicity and fun lettering that really warms up the otherwise blase images.

SPOTLIGHT: Marina Marjina

Marina Marjina is a talented calligrapher in Novourals, Russia. She is such a great inspiration. Her letters just float and breathe. I follow her on Flickr and every time she surprises me with her new creations. Please check out for yourself:  http://www.flickr.com/photos/m-marina/

 

SPOTLIGHT: Jon Contino

Born and raised in New York, Jon Contino is a designer, illustrator, and typographer. His self-proclaimed job title is Alphastructaesthetitologist. He is co-founder and creative director of design studio Onetwentysix and menswear brand CXXVI Clothing Company. Steadily developing a reputation for his hand-lettering,  Jon's work blurs the boundaries between traditional and digital design methods. 

To learn more about Jon, check out the interview with him over at LetterCult—

http://www.lettercult.com/archives/57

SPOTLIGHT: Susy Pilgrim Waters

Susy is an illustrator, designer and painter whose work is used extensively in print advertising, book and magazine publishing, and commercial licensing. Her signature style combines color, shapes, and wit, for vibrant evocative results.

“I love being an Illustrator, each project, brings a new challenge and chance to explore and use ever evolving materials. I just wish there were more hours in a day.

“I have a range of styles and approaches to my work. Sometimes a client will be quite specific about a particular piece that will give me a direction, or I am just sent the text and given free range! (well almost) I love to paint, used mixed media, wood, fabric, printing (wood cut, mono print) I am a huge ‘processor’, I like to keep a few sketch books going at the same time.

Having completed murals for restaurants, the New York city library and other large scale commissions, nothing is too big or small for Susy to work on. She is represented by Lilla Rogers (see link in sidebar), who represents some of the best illustrators in the biz.  Susy's web address is: http://web.mac.com/pilgrimwaters/editorial_illustration/art1.html

Originally from England, SPW lives in Boston with her husband, Keith, their dog, Tillie, 2 cats and 2 bunnies. They have 2 children.


Susy's work was also featured in a September post on eye-likey, where you'll find more of her fine art and illustration.  Here we focus on her lettering and the way she integrates lettering into her art.

Hello hello

Welcome to the Lettering Trend Group's new site where we'll be posting lots of great lettering reference we've found out in the world and on the web.

Following are 4 recent finds on the web (artists unknown):